pik.li
Free · no account needed

Free UTM link builder

Tag your campaign links, then shorten them or turn them into a QR code.

Existing query parameters and page anchors are kept.

Source, medium and campaign are required. Use consistent names: values are case-sensitive.

Where the traffic comes from, for example a newsletter or Instagram.

The channel: email, social, cpc, or another label.

A name you will recognize in your analytics.

This tool adds campaign tags. Reports appear only when your destination website has analytics configured.